Role: Art Director & Lead Designer

 

Creating a buzz at CES and NAIAS with a holographic Augmented Reality HoloLens Experience to showcase Magna's car of the future, we created a holographic story that operated in minimal booth space, which required no participant training, and was adaptable for multiple booth configurations.

 

Additionally, we used the hololens technology to position holographic objects around the space, display the exit and entry doors as well as place holographic signage on the walls. This enabled Magna to creatively tell a concise story detailing their capabilities in the automotive tier 1 supplier market.