Art Director | Designer | Illustrator
I am a seasoned Art Director, Designer, and Illustrator with over 15 years of experience in crafting compelling internal and external brand campaigns with lasting impact. I firmly believe that the power of storytelling steeped in emotion drives the most effective communication. You can’t change minds without first moving hearts.
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With my versatile creative approach, I live and breathe color, light, shape, and movement. I bring them together with a strategic mindset to translate brand messages into visually engaging narratives that are not just heard by audiences, but truly felt.
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Experience
2022-present
Associate Creative Director, Art
stimulus (formerly Livewire Communications)
Key Responsibilities:
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Collaborates with the Creative Director to develop and execute compelling campaigns driven by concept, storytelling, and strategy.
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Directs corporate and commercial photo and video shoots.
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Leads creative teams in brainstorming and insight sessions to develop effective campaigns that meet clients' needs.
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Oversees designers, art directors, writers, and editors in both production and mentorship capacities.
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Leads strategic creative for clients of Uniity - Livewire’s expanded mid-market offering
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Achievements:
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Successfully delivered campaigns for major corporations that helped them communicate and navigate through significant changes and transitions.
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Contributed to securing new clients worth $3.5 million through compelling concept and RFP pitches.
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Played a crucial role in managing key accounts worth $5.5 million to date.
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Work to date has won 4 Hermes awards, a Nyx Award, and 2 Golden Quill awards
Clients Include: BMO, Caseware, Celestica, Deloitte, Element Fleet, Ford Canada, HydroOne, Intact Insurance, Magna, McCain, McDonalds, PWC, Sobeys, Tangerine, Telus
2019-2022
Art Director
stimulus (formerly Livewire Communications)
2016-2019
Sr. Graphic Designer
stimulus (formerly Livewire Communications)
2007-present
Art Director, Designer, & Illustrator
Freelance
​Notable clients — TBWA\Toronto, Dentsu, Champs, Shiseido, Home Depot, Oliver and Bonacini, and Tangerine Bank.
Education
Bachelor of Design
Major: Illustration
Minor: Communication Design
OCAD University | Toronto, Ontario
Awards
2023 - Hermes Platinum
2023 - Nyx Award
2019 - Hermes Platinum​
2019 - Hermes Gold​
2019 - Golden Quill x 2
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Skills
Design
Branding
Graphic Design
Illustration
Typography
Art Direction
Digital
Video
Web
Live Events
Experiential
Additional Skills
Brand Strategy
Campaign Development
Project Management
Communication Strategy
Team Leadership
AODA Compliance
Programs/Software
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe AfterEffects
Figma
Canva
Microsoft 365
2014-2016
Graphic Designer
Realstar Hospitality
Creative lead for Days Inn and Motel 6 brands. Designed nation-wide advertising for both digital and print campaigns.
Achievements:
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Executed a full design refresh for all company branded materials, distributed across all Days Inn and Motel 6 locations.
Industries
Technology
Retail
Finance
Technology & Electronics
Automotive
Food & Beverage
Healthcare
Hospitality
2013-2014
Graphic Designer & Artist Relations
Gelaskins & Nuvango
Played a key supporting role in Nuvango’s rebranding efforts and managed relationships with third-party artists.