Hello, I am an Art Director with the deep-seated belief that emotionally driven storytelling steeped in strategy creates the most impactful and lasting connection with any audience.
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Below you will find information on my career history and skill sets. See something you like? See something confusing? Enjoy talking about the finer points of throwing axes? Let's chat!
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Contact
PHONE:
416-985-9255
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Experience
2019-Present
Art Director
Livewire Communications
Art directed multi-location multi-national events. Including video, presentation, experience design, digital (intranet, applications, VR, AR), and print collateral. Conceptualized internal advertising campaigns for clients in finance, electronics, automotive, food and medical sectors with a story and strategy first approach.
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Art Director on Multi-MIllion dollar Silicon Valley sales space for a major electronics manufacturer. Including interior experience design, 360 video room experience and 98" inch touch table interactive presentations.
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Oversaw multiple interns and freelance creatives.
2016-2019
Graphic Designer & Illustrator
Livewire Communications
Responsible for developing and implementing creative concepts and maintaining brand standards for Livewire clients. Creative projects include print and digital advertising, event and experience design, and visual identity systems.
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Spearheaded the creation of Livewire's own brand guidelines and supporting collateral.
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Oversaw multiple interns and freelance creatives.
2007-2018
Art Director / Illustrator / Designer
Freelance
Education
Bachelor of Design
Major: Illustration
Minor: Communication Design
OCAD University | Toronto, Ontario
Skills
Art Direction:
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Print
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Digital
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Video
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Web
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Live
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Experience
Graphic Design
Illustration
Typography
Branding
Experience Design
Team Leadership
Technical
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
PowerPoint
Keynote
HTML/CSS
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Art Direction, Illustration and Design for agencies and small businesses. Work spanned print, digital and video.
2014-2016
Graphic Designer
Realstar Hospitality
Creative lead on Days Inn and Motel 6 brands. Designed nation-wide advertising for both digital and print campaigns.
2013-2014
Graphic Designer & Artist Relations
Gelaskins / Nuvango
Advertising and social media design for the main brand.
Assisted in company rebrand from Gelaskins to Nuvango working closely with the branding team and creating custom lettering for the logo development stage of the project.
Provided production support laying out products for the site and participating artists. Designed custom skins for private clients.
Assisted in curating content for the store by identifying and connecting with potential artists.
2012-2013
Graphic Designer
Blitz Print House
Branding and product creation for Blitz's then sister company Strawberry Print. Created marketing materials and maintained social media accounts. Worked one-on-one with clients to design posters, business cards, flyers and banners. Created card templates for use by clients of Blitz website. Provided Print Production support when needed.
2011-2013
Production Design & Illustrator
Jaymie McAmmond
Subcontracted as a production designer. Provided original illustration in-line with client brands and acted as design/illustration support for principal designer.