Hello, and thank you for stopping by!

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I am a seasoned graphic designer and art director with over 12 years of experience in developing strong, cohesive campaigns with a focus on brand recognition and engagement.

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What makes me different? I combine strategy with creative storytelling techniques to create impactful and lasting connections with any audience.

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See something you like? Let's chat!

Experience

2019-Present

Art Director
Livewire Communications

Oversees creative direction and execution of multi-national events and campaigns for businesses, including Fortune 500 clients. 

Concept creation — develops strategic creative campaigns tailored to the client’s vision and goals. Campaigns include print, digital, video, and immersive/experiential events. 

Creative execution — oversees development of client projects with focus on brand consistency, campaign messaging, and quality of deliverables.

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RFPs & RFIs — develops highly visual and engaging documents to acquire new clients and projects for the agency.

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Client engagement — leads creative pitches and presentations for clients. Addresses client questions and feedback regarding campaign development.

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Team management — leads a team of creative professionals, including graphic designers, illustrators, and editors. Provides mentorship and guidance in support of their career development.

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Notable accomplishments — art director for multi-million dollar Silicon Valley sales space. Project involved interior experience design, 360 video room experience, and 98 inch touch table interactive presentations. Recipient of Hermes Award (2019).

2007-present

Graphic Designer, Illustrator, & Brand Consultant

walkerballantyne.com

Freelancer focused on supporting agencies and small businesses. Specializes in developing branded campaigns with impact.

Brand consulting — supports businesses in building and maximizing the impact of their branding.

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Marketing campaigns — develops marketing campaigns and materials, including brochures, social media images, signage, and more.

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Notable clients — TBWA\Toronto, Dentsu, Champs, Shiseido, Home Depot, Oliver and Bonacini, and Tangerine Bank.

2016-2019

Sr. Graphic Designer

Livewire Communications

Developed and implemented creative concepts while maintaining brand standards for Livewire clients. Promoted to Art Director in 2019.

Design mediums — creative projects include print and digital advertising, event and experience design, and visual identity systems.

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Team management — oversaw multiple interns and freelance creatives.

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Notable accomplishments — spearheaded the creation of Livewire's own brand guidelines and supporting collateral.

2014-2016

Graphic Designer

Realstar Hospitality

Creative lead on Days Inn and Motel 6 brands. Designed nation-wide advertising for both digital and print campaigns.

Notable accomplishments — executed a full design refresh for all company branded materials, distributed across all Days Inn and Motel 6 locations. 

2013-2014

Graphic Designer & Artist Relations

Gelaskins & Nuvango

Played a key supporting role in Nuvango’s rebranding efforts and managed relationships with third-party artists.

Rebranding — worked closely with the branding team to create custom lettering for the logo development stage of the project. Consulted on brand look and feel.

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Artist relations — conducted outreach and curated content for artists looking to leverage Nuvango’s products to feature their work. Supported with project layouts and execution.

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Custom work — created unique product designs for private clients. Supported with project layouts and execution. 

2011-2013

Production Design & Illustrator
Jaymie McAmmond