Hello, and thank you for stopping by!
I am a seasoned graphic designer and art director with over 12 years of experience in developing strong, cohesive campaigns with a focus on brand recognition and engagement.
What makes me different? I combine strategy with creative storytelling techniques to create impactful and lasting connections with any audience.
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Oversees creative direction and execution of multi-national events and campaigns for businesses, including Fortune 500 clients.
Concept creation — develops strategic creative campaigns tailored to the client’s vision and goals. Campaigns include print, digital, video, and immersive/experiential events.
Creative execution — oversees development of client projects with focus on brand consistency, campaign messaging, and quality of deliverables.
RFPs & RFIs — develops highly visual and engaging documents to acquire new clients and projects for the agency.
Client engagement — leads creative pitches and presentations for clients. Addresses client questions and feedback regarding campaign development.
Team management — leads a team of creative professionals, including graphic designers, illustrators, and editors. Provides mentorship and guidance in support of their career development.
Notable accomplishments — art director for multi-million dollar Silicon Valley sales space. Project involved interior experience design, 360 video room experience, and 98 inch touch table interactive presentations. Recipient of Hermes Award (2019).
Graphic Designer, Illustrator, & Brand Consultant
Bausch + Lomb (Canada)
Technology & Electronics
Food & Beverage
Bachelor of Design
Minor: Communication Design
OCAD University | Toronto, Ontario
Freelancer focused on supporting agencies and small businesses. Specializes in developing branded campaigns with impact.
Brand consulting — supports businesses in building and maximizing the impact of their branding.
Marketing campaigns — develops marketing campaigns and materials, including brochures, social media images, signage, and more.
Notable clients — TBWA\Toronto, Dentsu, Champs, Shiseido, Home Depot, Oliver and Bonacini, and Tangerine Bank.
Sr. Graphic Designer
2019 - Hermes Platinum
Strategic Programs / Interactive Brand Experience
2019 - Hermes Gold
Internal Communications Video
2019 - Golden Quill
2019 - Golden Quill
Special and Experiential Events
Developed and implemented creative concepts while maintaining brand standards for Livewire clients. Promoted to Art Director in 2019.
Design mediums — creative projects include print and digital advertising, event and experience design, and visual identity systems.
Team management — oversaw multiple interns and freelance creatives.
Notable accomplishments — spearheaded the creation of Livewire's own brand guidelines and supporting collateral.
Creative lead on Days Inn and Motel 6 brands. Designed nation-wide advertising for both digital and print campaigns.
Notable accomplishments — executed a full design refresh for all company branded materials, distributed across all Days Inn and Motel 6 locations.
Graphic Designer & Artist Relations
Gelaskins & Nuvango
Played a key supporting role in Nuvango’s rebranding efforts and managed relationships with third-party artists.
Rebranding — worked closely with the branding team to create custom lettering for the logo development stage of the project. Consulted on brand look and feel.
Artist relations — conducted outreach and curated content for artists looking to leverage Nuvango’s products to feature their work. Supported with project layouts and execution.
Custom work — created unique product designs for private clients. Supported with project layouts and execution.
Programs & Software
Production Design & Illustrator