Art Director | Designer | Illustrator
As an Art Director, Designer, and Illustrator with over 15+ years of experience, I’m driven by a core belief: inspiring action through understanding. I bring this mindset to every project, creating brand work that speaks to both the people inside the company and the audiences they reach. For me, it’s about more than just visuals or messaging; it’s about tapping into what makes people care.
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This means finding the emotional thread and pairing it with a sharp sense of direction. I turn complex ideas into clear, compelling stories that spark connection and move people to respond.
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By bridging strategy with heart, I help teams align, audiences engage, and brands make a real impact.
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Experience
2022-present
Associate Creative Director, Art
stimulus (formerly Livewire Communications)
Key Responsibilities:
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Collaborates with the Creative Director to develop and execute compelling campaigns driven by concept, storytelling, and strategy.
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Directs corporate and commercial photo and video shoots.
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Leads creative teams in brainstorming and insight sessions to develop effective campaigns that meet clients' needs.
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Oversees designers, art directors, writers, and editors in both production and mentorship capacities.
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Leads strategic creative for clients of Uniity - Livewire’s expanded mid-market offering
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Achievements:
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Successfully delivered campaigns for major corporations that helped them communicate and navigate through significant changes and transitions.
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Contributed to securing new clients worth $3.5 million through compelling concept and RFP pitches.
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Played a crucial role in managing key accounts worth $5.5 million to date.
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Reached record engagement numbers for multiple internal campaigns
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Work to date has won 4 Hermes awards, 2 Golden Quill awards, and a Nyx Award,
Clients Include: BMO, Caseware, Celestica, Deloitte, Element Fleet, Ford Canada, HydroOne, Intact Insurance, Magna, McCain, McDonalds, PWC, Sobeys, Tangerine, Telus
2019-2022
Art Director
stimulus (formerly Livewire Communications)
2016-2019
Sr. Graphic Designer
stimulus (formerly Livewire Communications)
2007-present
Art Director, Designer, & Illustrator
Freelance
​Notable clients — TBWA\Toronto, Dentsu, Champs, Shiseido, Home Depot, Oliver and Bonacini, and Tangerine Bank.
2014-2016
Graphic Designer
Realstar Hospitality
Education
Bachelor of Design
Major: Illustration
Minor: Communication Design
OCAD University | Toronto, Ontario
Awards
2023 - Hermes Platinum
2023 - Nyx Award
2019 - Hermes Platinum​
2019 - Hermes Gold​
2019 - Golden Quill x 2
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Skills
Design / Art Direction
Branding
Graphic Design
Illustration
Typography
Digital
Video
Presentation
Live Events
Experiential
Programs/Software
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe AfterEffects
Figma
Canva
Microsoft 365
PowerPoint
Google Slides
Keynote
Additional Skills
Brand Strategy
Campaign Development
Project Management
Communication Strategy
Team Leadership
AODA Compliance
Creative lead for Days Inn and Motel 6 brands. Designed nation-wide advertising for both digital and print campaigns.
Achievements:
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Executed a full design refresh for all company branded materials, distributed across all Days Inn and Motel 6 locations.
2013-2014
Graphic Designer & Artist Relations
Gelaskins & Nuvango
Industries
Technology
Retail
Finance
Technology & Electronics
Automotive
Food & Beverage
Healthcare
Hospitality
Played a key supporting role in Nuvango’s rebranding efforts and managed relationships with third-party artists.