Insurance Commercials

Role: Art Director & Script Supervisor

BMO approached Livewire to create four spots to advertise their insurance offerings through their social media channels. Insurance advertising is a complicated beast to tackle.

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Heavily regulated by the industry and heavily distrusted by the public, we had to make commercials that not only brought the benefits of the product to light but also connected to people in a comedic and relatable way. With "Your Future Self Will Thank You," we attempted to do exactly that, in 45 seconds.