Insurance Commercials

Role: Art Director

BMO approached Livewire to create 4 spots to advertise their insurance offerings through their social media channels. Insurance advertising is a complicated beast to tackle. Heavily regulated by the industry and heavily distrusted by the public we had to make commercials that not only brought the benefits of the product to light but connected to people in a comedic and realistic way. With "You're Future Self Will Thank You" we attempted to do exactly that, in 45 seconds.