Client: BMO

Count Me In:
DEI Campaign

Role: Art Director & Lead Designer

BMO needed help promoting their annual DE&I survey. While it's something that comes about every year the engagement numbers had dropped dramatically.

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We wanted to encourage everyone to take the survey and identify themselves. To encourage them to take the time to understand what self-identifying means to them, to their peers, and BMO. 

By participating, employees are not only making their voices heard but making room for other voices to be heard. We wanted to normalize self-identification at BMO to make the conversation easier, to build trust, to build a culture where everyone thrives no matter who they are.

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Awareness Poster & Banner Concepts: One of the tactics proposed in our communication plan and the creative platform was posters that featured DE&I ambassadors. They would tell their stories through videos and articles. These posters and intranet banners were their first introduction to employees.

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Photo App