Client: BMO

Count Me In:
DEI Campaign

Role: Art Director & Lead Designer

BMO needed help promoting their annual DE&I survey. While it's something that occurs every year, engagement numbers had dropped dramatically.

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We wanted to encourage everyone to take the survey and identify themselves – to inspire them to take the time to understand what self-identifying means to them, to their peers, and to BMO.

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By participating, employees are not only making their voices heard but also making room for other voices to be heard. We wanted to normalize self-identification at BMO to make the conversation easier, to build trust, and to foster a culture where everyone thrives no matter who they are.

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Awareness Poster & Banner Concepts: One of the tactics proposed in our communication plan and creative platform was posters that featured DE&I ambassadors. They would tell their stories through videos and articles. These posters and intranet banners were their first introduction to employees.